SCORE Chester and Delaware Counties is offering the following free SCORE workshops and webinars in October.
Cybersecurity 101–How to Protect Your Business From Cyberthreats
Cyber threats and scams are rising, and you must know how to protect your business. This webinar, Tuesday, Oct. 11, starting at 1 p.m., will identify the threats and steps you can take to protect your small business.
Today, more entrepreneurs are starting, managing, and growing their small businesses online. Even in-store businesses have turned to the internet to help them with e-commerce, customer payment, and marketing. However, with convenience comes risk.
Cyber threats and scams are rising, and you must know how to protect your business.
In this webinar, our mentor will teach you the basics of Cybersecurity and what you can do to keep your business and your customers safe from cyber threats.
In this webinar, you will learn:
- The common cyber threats to small business owners
- How to protect yourself
- 30 Minutes of QA
About the Presenter
Dr. Claude Council leads the Information Security Program for a medium-sized international healthcare system. He has worked in several roles related to information technology since 1993 for organizations such as Yuma Regional Medical Center, BellSouth, Louisiana Community, Technical College System, Target Corporation, and eBay.
He also serves on the Health Sector Coordinating Council Joint Cyber Working Group, the Provider Third Party Risk Management Council, and the ServiceNow Governance Risk and Compliance and Provider Third Party Risk Management Council.
Help Businesses Increase Holiday Sales with Google Tools
Learn quick ways businesses can promote products online using Google tools as consumers shop during the holiday season.
This webinar on Wednesday, Oct. 12, from noon to 1 p.m., is presented in partnership with the Grow With Google Digital Series.
The webinar will show how local brick-and-mortar businesses can list products on a Google Business Profile. It will also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
This workshop is most beneficial to small business owners and entrepreneurs who want to drive holiday sales.
Learn quick ways to promote your products online using Google tools as consumers shop during the holiday season.
The Grow with Google’s Partner Digital Series curates content and training to help small businesses grow. The series offers its Grow with Google Partner Program network, made up of predominantly nonprofit partners, the opportunity to share information about the workshop with their networks or host a viewing session for their learners.
Viewing events or workshops hosted by partners are not sponsored or endorsed by Google. To learn more about the Partner Program, please visit grow.google/partners.
How to Start and Operate a Small Business–In-Person Workshop
You have come to the right place if you are in the early stages of thinking about starting a small business. If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
This Oct. 13 workshop from 6 to 7:30 p.m., takes place at the Chester County LIbrary.
Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
About the presenter:
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
This program is presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.
Getting Started with QuickBooks Online
Understanding how to set up and use Quickbooks Online correctly is the key to having accurate reports and useful data to help you run your business.
In this Oct. 13, 10 to 11:30 a.m. webinar, you’ll receive an overview of the setup and basic transaction entry in the QuickBooks® Online software. (This seminar does not apply to QuickBooks Desktop version!).
Millions of businesses and non-profits use QuickBooks® Online software to manage their bookkeeping.
Understanding how to set up and use the software correctly is the key to having accurate reports and useful data to help you run your business.
Using QuickBooks® Online effectively enables you to improve cash flow, increase profitability and, for non-profits, better manage programs and funding. You’ll learn about:
- Setting up your company file and chart of accounts
- Protecting your data with passwords and preferences
- Entering transactions: recording receipts and disbursements; managing receivables and payables; recording credit card transactions
- Reconciling bank and credit card accounts
- Creating key reports: Profit & Loss; Balance Sheet, Open Invoices, Unpaid Bills
About the presenter:
Paula Paisley is a SCORE workshop presenter and entrepreneur with more than 25 years of experience helping businesses grow by improving financial control.
Prior to starting her business, she held various accounting positions in construction, real estate development, property management and public accounting.
Paula is a member of the QuickBooks ProAdvisor® Program, the National Society of Accountants and the American Institute of Professional Bookkeepers. She is a Chester County native and graduate of the University of Delaware.
How to Get the Best Marketing Tax Deductions for Your Business
Are your business marketing expenses tax deductible? Discover the most common marketing and advertising expense categories that will help you deduct more from your bottom line in this Oct. 18, 11 a.m. to noon webinar.
Accountant Jeff Berdahl and marketing consultant Carly Simon will break down the most common marketing and advertising expense categories that will help you deduct more from your bottom line.
Join us for a webinar filled with insider tax advice and marketing tips.
About the presenters:
Carly Simon has dedicated 25 years to helping businesses and nonprofits grow their brand and marketing strategy, build customer relationships, and increase website and foot traffic.
She has worked in marketing in the retail, nonprofit, and higher education sectors.
Specializing in adult education and consumer psychology, Carly enjoys connecting entrepreneurs and marketers with essential social media and marketing resources through her webinars.
A former Pennsylvania Small Business Development Center consultant, Carly currently is a Marketing Associate at the international research publisher Taylor & Francis and leads her own consulting business, Carly Simon Consulting. Carly has also just published her online textbook Consumer Behavior with MyEducator.
Jeffrey S. Berdahl is a Shareholder with Regan, Levin, Bloss, Brown & Savchak, P.C. Prior to joining the RLB team, Jeff was affiliated with a Top 25 US public accounting and consulting firm, and went on to found Berdahl & Company P.C.
With over thirty years of public accounting experience, Berdahl’s areas of expertise include tax planning and preparation, wealth management and estate planning, business acquisitions as well as accounting and management advisory services.
Launching Your eCommerce Store the Right Way
Whether you want to build your own eCommerce website or work with an experienced web developer, this webinar Oct. 19, 10 to 11 a.m., will cover the steps and decisions needed to launch your online store the right way.
The future of eCommerce is incredibly bright, especially in these changing times. But, starting an eCommerce business and launching your store can be stressful and demands many steps and decisions that need to come together at the right time.
Whether you want to build your own eCommerce website or work with an experienced web developer, this webinar will cover the steps and decisions needed to launch your online store the right way.
This presentation will get you off to a powerful start. In this webinar, we will talk about:
- selecting the right platform to build your store
- marketing your store correctly
- making sure you’ve considered the logistics of inventory and shipping.
You will end up with a roadmap to follow for success that will help you save your business a lot of time, money, and headaches.
About the presenter:
Josh Irons is the CEO of River Avenue Digital, a digital-first, full-service marketing agency that helps small businesses find new clients and build relationships with their current clients.
A seasoned leader and dedicated mentor of talent, he has more than 20 years of experience using digital and offline marketing tactics to grow brands and revenue for both small and large companies.
Women’s Entrepreneurship Conference: Driving Success & Doing Your Best
The Women’s Entrepreneurship Conference takes place in person Oct. 21, 8 a.m. to 1 p.m., at the West Chester University Foundation.
This is an educational conference focused on how to face challenges, seize opportunities, find support, and grow your business.
Co-hosted by West Chester University’s Cottrell Center and SCORE Chester and Delaware Counties, this educational conference will feature:
- Moderator – Stacey Stauffer, food host, former QVC on-air host, and local television reporter
- Keynote – Yasmine Mustafa, social entrepreneur and founder of ROAR for Good
- Interactive Workshop – Lisa Bryant, WCU Professor of Communications and Cheldin Barlatt Rumer, Digital Media Strategist
The conference will also include an informative panel discussion and opportunities for networking!
Presenting Sponsor is Citadel Credit Union.
Not able to join us in person? Enter code Recording Only when registering, and be one of the first to receive a professionally-edited video of the entire conference to view at your convenience.
Grow Your YouTube Channel to Grow Your Business
Besides knowing what equipment to use and how long videos should be, small business owners REALLY should know about the quality of the video content and customize it for YouTube. Video might be the most effective way to attract new customers, but it can also be daunting, especially on YouTube.
In this Oct. 25, 10 to 11:30 a.m.webinar, Brooke Miles of Delaware ShoutOut will share how she went full force into making YouTube videos in the summer of 2020, growing her channel from 12 subscribers to thousands of subscribers and ultimately boosting her revenues.
She’ll also share the biggest surprises and hardest lessons learned, so YOU can put your best foot forward with YOUR journey on YouTube!
About the presenter:
Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs take the time and stress out of their social media marketing. Her company has served hundreds of clients, who have reported significant gains in followers, engagement, and traffic to their websites (without breaking a sweat).
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE webinars and SCORE Chester and Delaware County by clicking here.