Recently-Opened Nearby Baby Formula Factory Aims to Bring Relief to PA, Nation

ByHeart founders in factory
Image via ByHeart.
Mia Funt and Ron Belldegrun, founders of ByHeart.

A brother and sister pair, both University of Pennsylvania graduates, opened the newest baby formula factory in the nation in a converted manufacturing plant in nearby Reading, thus impacting surrounding Pennsylvanian areas and all of America, write Erin Arvedlund and Bob Fernandez for the Philadelphia Inquirer

ByHeart was launched in March, right when a severe baby formula shortage hit the country amid recalls and a shutdown of a formula plant in Michigan. 

“We are disrupting a category that has not been disrupted in decades,” said Mia Funt, ByHeart cofounder and president. Her brother and cofounder Ron Belldegrun serves as CEO. 

Their goal with the company was to innovate in a sector that has been stagnating for years. 

“Right now is the most exciting era in breast milk research; there’s never been a better time to make formula closer to breast milk,” said Belldegrun. 

Currently, four companies control 90 percent of the instant formula market in the U.S.: Abbott, Gerber, Mead Johnson, and Perrigo Nutritionals. 

ByHeart is already moving in on their territory. Customers in all 50 states bought the company’s FDA-approved formula within a week of launch. Now, the brother-sister duo is planning to expand their plant to increase production. 

Read more about the new factory in the Philadelphia Inquirer

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