In 2017, Oprah Winfrey’s magazine, O, helped launch a Media Borough jewelry and accessories business. Things have been looking up ever since, writes Lisa Dukart for the Philadelphia Business Journal.
Robbin Cook, owner of Violet and Brooks, found out a set of earrings she designed had made it to Oprah’s Favorite Things list. At the time, she didn’t even have a business, but she saw an opportunity.
Cook rebranded herself before the Oprah list came out, hiring graphic and web designers as she prepared for an onslaught of orders.
“What happens is you have this incredible opportunity to connect with a retail audience and create pull for the brand,” said Cook.
She wasn’t disappointed. Thousands of the earrings sold.
Four years later, Violet and Brooks is known for affordable luxury items as they expand into textiles.
Cook has been joined by her daughter Madisen. “She’s brought this extremely delicate and feminine look to what we were doing,” Cook said.
The two-generation approach to the business has led to increased sales and expanded wholesale relationships with brands like Anthropologie.
In the first half of January 2022, the company has already matched its sales for the entire first quarter of 2021.
Read more in the Philadelphia Business Journal.
Here’s a 2018 interview with Robbin Cook, founder of Violet and Brooks.