New York Times: WCU Prof’s Startup Handles the Unique Needs of the Blind

prescription pill sorter
Image via Accessible Pharmacy.
Accessible Pharmacy's automatic pill sorter.

Alex Cohen, a marketing professor at West Chester University, is one of the co-founders of Accessible Pharmacy, a startup that caters to blind people and those with low vision, writes Joshua Brockman for The New York Times.

The Fairless Hills-based company offers onsite assistance, special medication labels that convert text to speech, and free home delivery for prescriptions, medical devices, and over-the-counter medications.

“We decided to create a company where accessibility and reduction of barriers would be our primary focus, with an incredibly welcoming sense of hospitality,” said Cohen, 45.

Cohen, blind since age 20 after being diagnosed with retinitis pigmentosa, is the chief marketing and accessibility officer at the company.

To receive service, patients call Accessible Pharmacy, where employees respond to video calls via an app called Be My Eyes. With its help, users receive sighted assistance for their questions regarding prescriptions or devices. The pharmacy can also set up and deliver talking medical devices, including blood pressure cuffs and blood glucose meters.

Also, the pharmacy provides enhanced packaging that offers tactile differentiations for morning and night doses.

Read more about Accessible Pharmacy in The New York Times.