SEPTA Wayfinding: Philadelphia’s $40 Million Public Transit Reorg Includes Simplifying Its Maze of a Map

SEPTA service names
Image via SEPTA.
Simplified and icon-based signage is expected to be among the many strengths of the SEPTA Metro overhaul.

SEPTA wayfinding — the Philadelphia transit authority’s concept guiding its regional rail, subway, streetcar, and bus system reorg — will also address its present map, reports Laura Bliss for Bloomberg.

The goal of the $40 million, multi-year initiative is to ease users’ passage among destinations, even when trips involve various modes of transportation.

The revised map reflects the new approach to identifying lines and providing more consistent station signage.

Eighteen months of surveys, public meetings, and University of Pennsylvania research back the complete, proposed re-do.

The master plan is currently open for public comments. SEPTA plans to unveil the initiative’s final version next week, with a rollout of new signage expected to take place over the next several years.

“We’re really trying to emphasize moving toward a network level of thinking,” said Lex Powers, SEPTA strategic planning manager.

The new system map at the heart of these changes replaces lengthy historic names for train-trolley lines with color, number, and letter-based identifiers.

If the transit agency fully adopts the proposal, “SEPTA Metro” will be its overarching title.

Read more about the SEPTA wayfinding concept at Bloomberg.

Connect With Your Community

Subscribe to stay informed!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.