Local Brewery Launches Golf Tour to Bring Competitive Spirit, Tournament Structure to Amateurs
King of Prussia-based Workhorse Brewing Company has launched “The Workhorse Tour,” an exciting new golf initiative with a unique and compelling format.
The Workhorse Tour brings the competitive spirit and tournament structure of professional golf to recreational players in Greater Philadelphia, with the bonus of flexible scheduling and real-time scoring powered by industry leader Golf Genius.
Week-long tournaments are hosted at area public courses, allowing golfers of all abilities to tee it up at their convenience, earning points to climb the season-long standings and earn a spot in the Tour Championship.
With a six-month season spanning May through October, Workhorse Tour events take place at more than 20 courses in southeastern Pennsylvania.
To join the Tour, golfers register via a $25 membership fee, which includes a $25 draft beer gift card, as well as a GHIN number from the USGA. This is used to calculate a handicap index and ensures a level playing field for golfers regardless of skill level.
Once registered, Workhorse Tour members can use an app to view and book any open tee time during each week-long tournament window. Upon completion of their round, their posted score will appear on tournament and season-long leaderboards. There is no minimum participation requirement for the number of tournaments; golfers can play as often as their schedule allows.
To ensure that golfers remain well hydrated, Workhorse has brewed an exclusive beer for Tour partners: a lightly hopped, low-ABV Blonde Ale perfect for both the course and 19th hole. Each participating course also received a completely custom label design, branded with their logo and devised to drive food and beverage revenues at each location.
“Since our inception, Workhorse has always sought unique ways to differentiate ourselves in the highly competitive world of craft beer,” said brewery co-founder and Tour GM Dan Hershberg. “The Workhorse Tour is a creative way to achieve that goal and by allowing for competitive golf to be played on a flexible schedule, it also helps solve a real problem for amateurs everywhere. We’re excited to be able to offer something of value to both golfers and our retail partners, while simultaneously growing our brand awareness in the local market.”
The Workhorse Tour kicked off its inaugural season on May 10 at Raven’s Claw Golf Club in Pottstown. The full schedule of events can be found on the Tour website, workhorsetour.com, where the app is available for mobile use.
To learn more about the Workhorse Tour, please visit here or contact Dan Hershberg.
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