Wall Street Journal: Glenmoore Woman Tries Out New, Yet Familiar Type of Online Shopping

Kimberly McGuane

Glenmoore resident Sara Wherrity has tried out a new type of online shopping that looks very familiar to customers of West Chester-based QVC, writes Suzanne Kapner for The Wall Street Journal.

In the hopes of getting homebound shoppers to spend, some brands – like Tommy Hilfiger and Levi Strauss – are copying the system made popular by the television shopping network. They are creating live-streamed online sales events where models, influencers, and celebrities talk up products in the hopes of enticing viewers to buy them.

The segments last anywhere from 30 to 60 minutes. During each broadcast, viewers are shown various products and given tips on how to wear them. Viewers can also ask the hosts questions and buy something if it catches their eye.

“It was a cool way to check out trends for the fall,” said Wherrity, a sales manager at PhytogenX, a cosmetics manufacturer in Morgantown. “I loved the styling advice. It was almost like having a personal shopper.”

Read more about this new, yet familiar type of online shopping in The Wall Street Journal here.

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