Cedar Meadow Meats in Elverson offers customers farm-raised beef with a farm-to-fork flavor that far outpaces anything found in the grocery store, writes Stacie Jones for Berks-Mont News.
The business is the brainchild of Joy Beam – whose grandfather started the farm – and her boyfriend, Gareth Yoder. The couple got the idea to start a retail beef business that emphasizes locally grown beef after touring a farm in Texas that sells beef to Walmart.
With help from the Penn State Berks Idea TestLab, they launched their new business in March.
“I think buying locally sourced meat and supporting small businesses is always the way to go,” said Yoder. “It starts with the consumer.”
The retail business sells quarters, halves, and whole animals.
Although the timing of the launch was unfortunate due to the pandemic, Beam and Yoder have not been discouraged.
“It definitely affected us,” said Beam. “We definitely lost some money, (but) we’ll be fine.”
Read more about Cedar Meadow Meats at Berks-Mont News here.
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