Chester County Continues Webinar Series with Focus on Building Consumer Confidence During Reopening

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The Chester County COVID-19 Business Task Force will continue a series of webinars for county businesses and organizations looking to reopen, revise, or even expand operations due to the impact of the coronavirus.

The next webinar – scheduled for today, June 4 at 3:30 PM – focuses on how businesses can build consumer confidence as they increase public interaction during the reopening process. Led by speakers Brian Myers, Chief Technology Officer at Cleaned for COVID LLC; Ellen Langas, President of NouSoma Communications; and Jessica Capistrant, President of the Phoenixville Chamber of Commerce, the webinar will focus on tools and best practices for addressing customer concerns and providing solutions as Chester County enters the yellow phase on Friday.

Myers will introduce participants to Cleaned for COVID, a veteran-owned app that allows county businesses to communicate their real-time completion of cleaning, disinfecting, and COVID-19 safety activities to patrons. Click here for more information.

“Cleaned for COVID will quickly enable greater trust in the community while providing comfort to employees and consumers,” said Myers.

Langas will speak about marketing and communications strategies that provide clarity, establish credibility, and build business, including effective ways that companies can inform clients and patrons of safety precautions.

“In a time of uncertainty and transition, maintaining clear communication that focuses on the customer experience is key and will be essential for the restoration of Chester County’s industries,” Langas said.

Capistrant will provide an overview of what the chambers of commerce are doing to collaborate with and aid county businesses.

“We stand behind county businesses and support their efforts to reopen operations and reinvigorate consumers,” said Capistrant.

The webinar is free and will be hosted by Chester County Commissioners Marian Moskowitz, Josh Maxwell, and Michelle Kichline.

Click here to register for the webinar.

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