WilmU’s Sponsorship of Pro Women’s Criterium Key to Ensuring Prize Parity with Men’s Race

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Image via the Greater West Chester Chamber of Commerce.

Wilmington University’s sponsorship of the Pro Women’s Criterium, the penultimate event on race day at the Benchmark Twilight Cycling Classic, was critical to ensuring that the winner’s prize money was once again equal to the amount won at the Iron Hill Pro Men’s Criterium.

“Not so long ago, pro women’s racing was treated as an afterthought,” said Mark Yoder, President of the Greater West Chester Chamber of Commerce, the organizer of the Benchmark Twilight Cycling Classic. “Thankfully, those days are over, and it is now taking on the greater importance that it deserves.”

This year marked the Classic’s fourth consecutive with prize parity.

“We are proud to be part of helping women athletes find greater opportunities and economic incentives, allowing them to commit to developing full-time professional sports careers,” said Yoder.

Wilmington University offers undergraduate and graduate degrees both on campus and online to a diverse student body of more than 20,000 students. The university is dedicated to distinguishing itself as an open-access education facility by providing innovative, career-oriented programs centered on its students – all at an affordable price.

WilmU recently opened its new Brandywine Campus, which will provide residents of Chester and Delaware counties access to more than 150 affordable higher education programs. The campus boasts state-of-the-art facilities and is located at the intersection of Route 202 and Beaver Valley Road, across from the Concord Mall.

Yoder noted WilmU’s focus on empowering its diverse students, most of whom work full- or part-time, to achieve their academic goals via flexible and convenient formats, and to prepare for success in the global marketplace.

“The women who compete in the Wilmington University Pro Women’s Criterium exhibit that same sort of grit and determination,” he said.  “And they provide an inspiration to young and old alike. These pro women athletes are the perfect role models for anyone aiming to better their lives.”

Click here to learn more about Wilmington University.

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