Victory Brewing Company is kicking off 2019 with the launch of new and exciting products, coupled with refreshed packaging that symbolizes the evolution of one of Pennsylvania’s most-loved breweries.
Celebrating 23 years on Feb. 15, the brewery will welcome a wave of innovations and a creative look inspired by Victory’s storied beer brands.
Two childhood friends, Bill Covaleski and Ron Barchet, opened Victory Brewing Company in 1996, when the craft beer industry was just emerging in Pennsylvania. With iconic brands like Prima Pils and Golden Monkey, Victory remains a pioneer in craft brewing.
“Since the beginning, Ron and I pushed to stay on the front edge of innovation,” said Covaleski. “Coming into 2019, we took a critical look at our business and found some opportunities to communicate the brand to new generations of craft drinkers through both product innovation and design. We are really excited to get these new beers to the market and for our fans to see our new look.”
Victory’s innovation, releasing in February, will include three new year-round offerings:
- a Golden Monkey brand extension called Twisted Monkey
- a new every day IPA, No Brainer IPA
- an on-trend New England Style IPA, Cloud Walker Hazy Juicy IPA
These three offerings will be launched in new packaging that contemporizes the look, while making it easier to shop. The packaging aims to bring consistency to the Victory brand so that it’s easier to find on today’s crowded craft shelves.