Tens of thousands of people came out to West Chester on Friday to enjoy what USA Today calls “one of the Top 10 places to experience the arrival of Santa Claus during the holiday season,” writes Fran Maye for the Daily Local News.

The QVC West Chester Christmas Parade is the traditional start of the holiday season in the area.

Visitors got to see 22 marching bands, dancers, inflatables, antique cars, and much more during the two-hour parade.

Businesses and organizations in downtown West Chester hosted Holiday Open Houses with seasonal refreshments and entertainment, while DNB First employees collected change for the Salvation Army.

Suzanne Quigley, director of Corporate Responsibility for Qurate Retail Group, which includes QVC, said the company is dedicated to giving back.

“For QVC, the West Chester Christmas Parade is a wonderful way to bring our local community together to connect in the spirit of the holidays,” she said.

The parade was broadcasted live by QVC. Extended parade highlights were also filmed and will be aired on Christmas Day.

Read more about the QVC West Chester Christmas Parade in the Daily Local News here.

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