West Chester-based Nearsights Monocles, which launched 18 years ago as a Yahoo! store, offers an eye-catching alternative to standard reading glasses, writes Diane Mastrull for the Lompoc (Calif.) Record.
The idea for the business came to Dennis Berry after he began to experience blurry vision in his early 50s. As he was very active with jogging, bicycling, and skiing at the time, he needed something that was easier to carry around than reading glasses.
So a local optician created a monocle for him. But while he loved the result, he was less delighted with the price, so he decided to create his own.
“I thought I’d set up a little Yahoo! store,” said Berry, “and see if anybody wanted to buy any of these things.”
The market was definitely there, and Nearsights was profitable from the beginning. Since then, revenues have doubled, then tripled once his son, Jim Berry, took over.
Now, the company offers three product lines: the classic monocle, a handheld “sport magnifier,” and a highly durable “ruggedized tactical monocle.” These are available at the company’s website and at a growing number of retail outlets.
“This is a convenient, comfortable, and really fashionable alternative to reading glasses,” said Jim.
Read more about Nearsights Monocles in the Lompoc (Calif.) Record here.