Project That Courted Extreme Controversy in Devon Finally Opens

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Image via Natalie Kostelni, Philadelphia Business Journal.

Devon Yard, the lifestyle center designed by Urban Outfitters that brings several of its brands together under one roof, officially opened last week on the site of the former Waterloo Gardens in Devon, writes Natalie Kostelni for the Philadelphia Business Journal.

In addition to Anthropologie, Terrain, and BHLDN Weddings, Urban Outfitters also offers dining options in Amis Trattoria and Terrain Café. Devon Yard also has an event space called Terrain Garden. It can fit 150 people in a “lush horticultural setting that transforms with the seasons to provide a unique backdrop for any occasion.”

This is a new concept for Urban Outfitters as the retailer seeks to become a destination that offers consumers additional reasons to visit the center.

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However, the project courted controversy from its very inception, as community members fought to derail its development due to concerns over traffic and other issues. These issues escalated, pitting neighbor against neighbor with signs both for and against the project peppering front yards in Devon.

At last, a scaled-down version without the previously planned boutique hotel was approved.

Read more about Devon Yard in the Philadelphia Business Journal here.

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