Paul Vile, a West Chester-based mason, was looking for a way to make extra money back in 2008 when he met a woman selling Jell-O shots at a concert in Camden, writes Stephanie Farr for The Philadelphia Inquirer.

The woman told Vile she made $400 in two hours. Suddenly, Vile knew the source of his additional income.

Today, Vile, 33, buys Jell-O in 50-pound bags, mixes his shots in five-gallon buckets, and spends his summers traveling the country, illegally selling Jell-O shots and t-shirts at music festivals like Firefly, Bonnaroo, and Coachella.

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Vile has become a fixture on the music festival circuit, earning himself the nickname “Jelloman.” He’s also the subject of an upcoming documentary – entitled Jelloman, if u will – by Philadelphia filmmaker Colin Kerrigan.

One of 10 children, Vile grew up in Lansdowne and graduated from Penn Wood High School in 2003. After high school, he attended trade school for masonry. He’s also the younger brother of alternative rocker Kurt Vile.

Today, he goes back and forth between the somewhat normal life of a working mason and “that Jell-O lifestyle.”

Read more about Paul Vile in The Philadelphia Inquirer by clicking here.

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