The European Union’s attack on what it believes is Google’s attempt to stifle competition could pave the way for Paoli’s DuckDuckGo to get a foothold in Android phones, write Natalia Drozdiak and Aoife White for Bloomberg.

In addition to the record antitrust fine over Android that the E.U. is soon expected to impose, its other directive could be even more important. The E.U. is expected to free up phone manufacturers to choose whether they install non-Google apps on Android phones. Currently, Google provides the Android operating system for free but requires its services to be pre-installed.

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This directive would open nearly 80 percent of all smart mobile devices that use Android to other developers.

“It would dramatically help us,” said Gabriel Weinberg, CEO of DuckDuckGo, the Internet search engine that emphasizes privacy. “It’s clear to me that people would choose other options if the choice was easier to make.”

Read more about DuckDuckGo from Bloomberg here.

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