The “Someone You Know” campaign aims to reduce the stigma of opioid misuse and inspire hope through personal stories from residents of southeastern Pennsylvania, including Chester County, writes Richard Gaw for the Chester County Press.

The multimedia awareness campaign has been developed by the Independence Blue Cross Foundation. It partnered with the Justice Center for Research at Penn State University to encourage men and women to share their stories.

“Through bold, direct, and highly personal stories, we hope to raise public awareness that substance misuse is not a problem that people should be ashamed to discuss,” said Lorina Marshall-Blake, president of the Independence Blue Cross Foundation.

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One of the main goals of the campaign is to remove an addict or family member from their self-inflicted isolation. But the first step is to get the attention of those who have decided to keep their addiction a secret.

After that, the doors to recovery are open, mainly through the foundation’s Supporting Treatment and Overdose Prevention initiative, should they choose to walk through.

Read more about the “Someone You Know” campaign in the Chester County Press here.

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