Forecast from West Chester’s Rockport Analytics Shows Why Cities Clamor to Host Final Four


West Chester’s Rockport Analytics is forecasting a windfall of $168 million for the Twin Cities from 94,000 visitors to Minneapolis and St. Paul during next April’s Final Four, writes Nick Halter for the Minneapolis/St. Paul Business Journal.

In a recent study, Rockport Analytics found that Final Four will replace the usual $35 million in regular tourism and thus bring the net spending to $133 million.

Rockport Analytics handled the Super Bowl Host Committee’s economic impact study two years ago. Then, it estimated that the Twin Cities would see 125,400 visitors and $338 million in new spending for the event.

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Kate Mortenson, CEO of the Minnesota Final Four Local Organizing Committee, said Rockport Analytics was selected to perform the study to ensure the committee receives the most credible – as opposed to the biggest – number.

“We thought it would be valuable to use the same vendor the Super Bowl Host Committee used, so we can establish a credible baseline for the value of these activities to our economy,” she said.

Read more about Rockport Analytics in the Minneapolis/St. Paul Business Journal here.

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