For people worried about online privacy and the safety of their personal information, deleting your Google search history and switching to Paoli’s DuckDuckGo may be a good idea, writes Alix Langone for Time magazine.
Unlike Google, which keeps a record of each user’s entire search history, DuckDuckGo prioritizes user privacy.
“We are trying to set a new standard of trust online,” said Gabriel Weinberg, DuckDuckGo’s CEO and founder. “Our mission is to make getting privacy as easy as closing the blinds.”
Deleting your search history and starting over is an easy process that can take less than a minute to complete.
However, it is important to note that deleting your search history will not remove all of the data that Google saves. The only way to ensure this is by deleting the entire account.