LaceUp Athletics in Wayne has introduced Training Lace, a patent-pending, flexible, and versatile training weight for athletes and fitness enthusiasts, writes John George for the Philadelphia Business Journal.
The product is the brainchild of Tad Doyle of Spring City and Wayne’s Jay Ciccarone, who knew each other from St. Aloysius Elementary School in Pottstown. They crossed paths again as adults through a youth lacrosse program. The old classmates then began discussing different business ideas.
Training Lace comes in the shape of a thin tube and can be easily bent and wrapped around wrists or ankles for fitness or exercise routines or around sports equipment like a lacrosse stick or baseball bat to enhance workouts or training sessions. It can also be worn for every-day activities, such as exercise walking or running errands.
Training Lace has a weighted core that’s wrapped in a foam sleeve, which absorbs vibration and keeps the Training Lace in place while in use.
Doyle and Ciccarone initially marketed Training Lace to lacrosse and baseball players. However, other athletes – including swimmers, golfers, and basketball players – also began to use it.
“We think it’s the only product that can be used with every single sport,” Ciccarone said.
Read more about Training Lace in the Philadelphia Business Journal by clicking here.