The grueling challenge offered by the nation’s new obstacle course competition, Tough Mudder, may have met its match; it’s becoming tough to beat the economic impact of the annual event at Plantation Field in Kennett Square.
After upping its game with this year’s addition of the elite overnight Toughest Mudder race, the local Tough Mudder course more than tripled its flow of money into the Chester County economy.
Spending by the Kennett Square visitors flexed $6.61 million in 2017 economic muscle, compared to $1.98 million in 2016, according to a Philadelphia Business Journal report by Kenneth Hilario.
Tough Mudder has risen dramatically in prominence over the three years that Plantation Field has hosted the obstacle course, and it’s slated to return again on May 19-20, 2018.
The Chester County Conference and Visitors Bureau bolstered its marketing efforts this year to tap into the growing $200 billion sports tourism market, and 6,000 more Tough Mudder participants turned out as a result.
Read more about the growth and economic impact of Tough Mudder in the Philadelphia Business Journal here.