West Chester-Based Bike Line Bought Out by Major Manufacturer
Chester County bicyclists will soon pedal straight to the source for their biking needs, as the Trek Bicycle brand that’s been sold by West Chester-based Bike Line stores for more than 30 years will soon take over the regional chain.
Last week, Trek, of Waterloo, Wisc., announced its acquisition of 12 of the 16 Bike Line locations, according to a Bicycle Retailer and Industry News report by Stephen Frothingham.
The article did not specify which ones.
“Trek has been a longtime partner and has played a big role in the success of Bike Line,” said owner John Graves. “They’ve been invested in our success, and I wanted to find a partner for the next step in the shops’ future who understands what it takes to continue what we’ve started, and shares our values and passion for cycling.”
The buyout will nearly double Trek’s retail footprint to 33 American stores; the Bike Line ones will be renamed but spared of any changes in service or business hours during the transition.
“Bike Line has built an incredible business over the years through a commitment to great products and great service,” said Trek Vice President of Retail Joe Vadeboncoeur. “We are very much looking forward to enhancing the cycling experience in the communities they have served so well.”
Read more about the Bike Line acquisition in Bicycle Retailer here.
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