QVC to Add Products Endorsed by Martha Stewart to Its Lineup


QVC and Sequential Brands Group have signed a multi-year agreement with the Martha Stewart brand, adding several of its products to QVC’s offerings.

QVC LogoQVC has signed a multi-year agreement with Sequential Brands Group to make products endorsed by America’s most trusted lifestyle expert, Martha Stewart, easily available to its viewers.

Under the agreement, West Chester’s QVC will include the bestselling author’s brand in several categories such as skincare, fashion, and food and beverages.

“I am thrilled to partner with QVC,” said Stewart. It provides “unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”

The collaboration is expected to launch in the second half of the year. It will feature frequent appearances by Martha Stewart on QVC, as well as a team of Martha’s favorite experts. They will showcase new and exciting products, while providing tips on how to incorporate them into everyday life.

“QVC at its core is about the joy of discovery and the power of relationships, and few do a better job of connecting with fans and inspiring them to embrace new ideas than Martha Stewart,” said QVC President and CEO Mike George. “Through this partnership, we can bring to our customers Martha’s passion and expertise in a special and exciting new way.”

Check out previous VISTA Today coverage of QVC here.

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