Berwyn Native Orchestrates Success of Reading Terminal Market

A Berwyn upbringing prepared Anuj Gupta well for leading Philly’s Reading Terminal Market to new heights as its general manager. Image via Reading Terminal Market.

He grew up in Berwyn eating a variety of cuisines, getting a good public education, and learning the business skills he’d put to use in taking Philadelphia’s Reading Terminal Market to a peak of its 125-year legacy.

General manager Anuj Gupta has increased the market’s activity to 80 merchants and 6.5 million visitors a year, thanks to parents who were committed to mealtime diversity and Berwyn’s “really strong public school system.”

Not to mention a Penn law degree he constantly puts to use “negotiating and enforcing leases here, drafting contract language, understanding how to think through the potential hypotheticals that lawyers are trained to think through,” Gupta said in a Philadelphia magazine report by Fabiola Cineas.

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Gupta has built on the Reading Terminal Market’s reputation as a must-see authentic Philly experience that “represents some of the best that our city has to offer, not just in food but also in people. It’s one of the most diverse public spaces in America, and it’s a place where everybody, irrespective of where they come from, can and should feel welcome.”

In particular, he has experimented with perimeter programming, pop-up food carts, kitchen demonstrations, and chef-led tours of the Reading Terminal Market, and he strives to stay ahead of food trends and fill voids with new merchants.

Read more about Gupta’s work in the Reading Terminal Market in Philadelphia magazine here.

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