In the culmination of the third competition organized by QVC and NBC’s TODAY, nine finalists will pitch their products to a panel of judges this week on live television during the TODAY show.

The national competition honors the spirit of innovation and invention. The panel will choose one entrepreneur whose exceptional product will be presented on QVC’s shopping platform.

The judges include QVC’s director of global merchandising, Anna Baker, TODAY contributor Jill Martin, and a TODAY show anchor.

The viewers will also be able to vote for their favorites from April 18 on TODAY.com. On Friday, the three inventors with the most votes will be given another chance to convince the judges that their product is the one that has what it takes to be on QVC.

After the judges announce the winner, they will be given the opportunity on April 22, at 10 AM to pitch their product live on QVC.

“Each time we have teamed up with NBC on TODAY’s Next Big Thing, the response from our customers to the winning entrepreneur has been tremendous,” said Baker.

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