The Paoli-based Malvern Federal Savings Bank has announced plans to introduce an updated brand identity, including a new company logo and tagline, as part of a general expansion in 2017.

As part of this initiative, Malvern Federal will re-introduce its brand in advertising, marketing materials, and branch signage, as well as on its website and social media presence.

The bank’s new tagline, “Beyond your Expectations,” reflects Malvern Federal’s commitment to personal service and flexible financial solutions.

“We’re moving our brand forward and building on the many recent improvements we have made to our business, all while respecting our 130-year company legacy,” said Anthony C. Weagley, President and CEO.

“Striving to maintain Malvern Federal’s iconic, recognizable presence is our chief goal as we move through this process.”

Last year, Malvern Federal expanded its regional footprint with the opening of a private banking and commercial lending division headquartered in Morristown, N.J., and a new private banking office in Villanova.