A record-breaking 45,000 people enjoyed the 37th annual QVC Christmas Parade on a star-filled evening last Friday in downtown West Chester.
The 90-minute showcase of moving entertainment featured colorful floats, giant character balloons, antique cars, and 20 regional high school and college marching bands.
Events got under way with hundreds of runners in costume for the traditional Jingle Elf Run. Produced by Under the Sun Productions Inc. and emceed by QVC Program Hosts Carolyn Gracie and Dan Hughes, along with 6ABC’s Adam Joseph, the parade began with an elaborate opening number, featuring pop artist Ashlee Keating, and culminated with the much-anticipated arrival of Santa.
Portions of the parade were broadcast live on QVC throughout the evening to more than 100 million homes across the country. Highlights of the parade will also be featured during QVC’s holiday programming from Dec. 24-26.
“The West Chester Christmas Parade is a wonderful way to bring our local community together to connect in the spirit of the holidays,” said Colleen Rooney, VP of Global Communications at QVC. “As this year’s title sponsor, we are especially excited to showcase the magic of this hometown tradition with our millions of viewers across the country as part of our live programming and through special programming to air on Christmas.”
