Vernalis Therapeutics, based in Berwyn, is a distributor of pharmaceutical products, with a focus on the sales and marketing of prescription cough cold products. Vernalis Therapeutics is dedicated to building a broad portfolio of unique, long-acting formulations of branded prescription cough cold products for the U.S. market.
Marketing Director – Launch Brands
This position leads the Launch Brand strategy, including branding portfolio positioning and messaging. He/she leads the development and execution of the annual strategic and tactical launch brand planning activities. The person is accountable for all key marketing activities and deliverables for launch brands, including leading and managing the advertising agency relationship, developing public relations strategy and tactical plans, and developing, implementing, and managing marketing planning for new products.
The ideal candidate will possess a bachelor’s degree in business, marketing, communications, or life sciences, though an MBA is preferred. He/she will have a minimum of eight years of related experience and with progressive pharmaceutical industry responsibilities. The person must have solid knowledge of creative advertising, promotion, product positioning/messaging, market research, public relations, production, and media planning.
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