Victory Brewing Company is creating a fun social media contest based on its number one selling beer, Golden Monkey.

Focusing on the Belgian inspired tripel beer, Golden Monkey and the fans who have enthusiastically supported, the all-seeing, all-knowing, mystically spirited, metallic simian since its introduction in 1997, the contest is designed to inspire creativity in monkey lovers.

Launched on August 29 and running through October 10, the contest encourages monkey zealots to get social with ‘Monkey Tales’ in the form of personal anecdotes, extraordinary observations or epic memories through creative and witty images and videos surrounding award-winning Golden Monkey.

“My Golden Monkey tale will be different from what others have experienced because I see the monkey through a slightly different lens,” said Founder and Brewmaster, Bill Covaleski.

“However, we all have fallen in love with the spirit and the soul of this delicious and powerful ale because it resonates with so many craft beer fans. I can’t wait to see what this contest will bring.”

A panel of six judges will review submissions and choose five photo and five video finalists from October 11 – October 14. The tales will be based on originality (25%), creativity of presentation (25%), appropriateness to the ‘Monkey Tales’ theme (30%) and positive public appeal through likes, shares and comments (20%).

Victory fans will then vote for the Grand Prize Winner for photo and the Grand Prize Winner for video announced October 29.  The landmark prize involves a package including rare, exclusive Golden Monkey memorabilia ranging from autographed banners to Golden Monkey posters. For a full list of contest rules and dates, visit www.RespectTheMonkey.com

Monkey lovers will be delighted to know that Golden Monkey is available year round in Victory’s 37 state distribution area, with occasional seasonals such as Sour Monkey to explore more palatable variations on this fan favorite.