Victory Brewing Company will be one of 40 American craft breweries to participate in the Pints for Prostates fundraiser, aimed at starting conversations about men’s health.  The specific initiative, called “Crowns for a Cure” kicks off in September.

In the beer world, a bottle cap is called a “crown” and special Crowns for a Cure bottle caps will be placed on select bottles of Victory Beer.  Beer drinkers of any gender who spot Pints for Prostates crowns are encouraged to help spread the word by tagging photos on social media with #CrownsforaCure and @pints4prostates, along with the brewery name and location where the bottle caps were found.

“We are partnering with some great breweries to put a reminder in the hands of men to take charge of their health,” said Rick Lyke, a prostate cancer survivor who started Pints for Prostates in 2008 after successful treatment for the disease. “If Pints for Prostates Crowns for as Cure reaches just one guy who benefits from a prostate health screening, then the effort will be a huge success.”

For anyone that doesn’t score a limited Crowns for a Cure bottle cap, you are still encouraged to follow the discussion and the message on social media.  To know more about the Pints for Prostates 501(c)3 non-profit charity, visit their website: www.pintsforprostates.org