By Judith Lee

Once again, attendees at my SCORE presentation “Market BIG on a tiny Budget” held at Kennett Public Library raised several pertinent questions that I will cover here.

In the presentation, I mentioned that the content of a blog and social media posts can be essentially the same – you don’t have to do “double duty” in terms of curating or writing content.

During my presentation, a participant asked, “When do you use the content to blog and when do you use it in a post? What is the difference between a blog and a post?”

In my mind, the difference between a blog and a post is primarily in length, but also in purpose. A blog fulfills much of what we used to call a “column” in a printed publication: Share information, express opinion or stimulate conversation, all in a format that is shorter than an article. The best blog length is three to five paragraphs in length (no one wants to read anything longer than that).

The same blog content can then be broken apart into posts for Facebook, LinkedIn and/or Twitter. Posts are more like “headlines” in a newspaper – short, interesting and often important; i.e., one-liners. You should also add a link to your blog or a website for those who would like to read more.

Think of a blog as an educational or opinion piece, and a post as a social interaction that points the reader to a blog, website or social media channel. They work together to connect, inform and educate your customer or prospect.

Make sense?

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Judith Lee is a marketing and communications professional who focuses on social media and email marketing based in Atglen. She is a SCORE Volunteer and the Chair-Elect of the Southern Chester County Chamber of Commerce. She can be reached at 610-368-2058 or via email at judithlee@epix.net.

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