By Judith Lee
What are the three most important factors in social media right now?
Video, video, video.
Here are some compelling facts to back that up:
- YouTube is the second largest search engine in the world – second only to Google (that’s why Google bought YouTube)
- Millions of people just go straight to YouTube to search information
- 1 Billion+ users
- 6 Billion hours of video watched every month
- Reaches more adults 18-34 than any cable network
Your business needs to be on YouTube in order to be found! In addition, you can load videos onto Facebook and other social media, and video content is preferred to other content by many prospects – particularly the younger ones.
Walnut St. Labs, the tech incubator in West Chester, has an enormous video presence on Youtube. Here’s one of their videos with innovator and creative Andrew Schwabe:
But not every business has an on-staff videographer. And for a small business, hiring one can be expensive, and carrying out a video shoot is time-consuming and disruptive to your business.
I’ve discovered some simple solutions that enable you to make your own videos using free video-making platforms that provide graphics, animation and music. There are free platforms for making your own audio recordings to use in your video.
Here’s an example of a video we made for a client:
I’ll be sharing all of this at Network at Noon this Thursday, June 25, 11:30 am to 1:30 pm at Hartefeld Golf Club. Great networking as well as the short program I will present.
Register now.
Hope to see you this Thursday!
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Judith Lee is a marketing and communications professional who focuses on social media and email marketing based in Atglen. She is a SCORE Volunteer and the Chair-Elect of the Southern Chester County Chamber of Commerce. Her posts on marketing and social media are a regular Monday morning feature on VISTA Today. She can be reached at 610-368-2058 or via email at [email protected].
Top photo credit: Calypso video shoot via photopin (license)
