Covered Bridge: Harvard Business Review Reexamines ‘Disruptive Innovation’

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Today on Covered Bridge we’re asking the question, is Tesla a ‘Disruptive Innovator’ or just another car company?

Disruptive innovation gets thrown around quite a lot these days. But what are we talking about when we talk about disruption?

Harvard Business Review takes a look at the origin of the term (they claim to have coined it in 1995), their criterion for true disruption and whether or not the paragon of innovation Elon Musk can be aptly considered disruptive.

Check it out here.

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