Chester County’s own Mary Alice Malone continues to attract attention to her “still very much under-the-radar” luxury women’s shoe brand, Malone Souliers, according to a recent feature in The Style Hub.

“Nothing but the shoes themselves quite capture creative director Mary Alice Malone’s intimate and unrivalled understanding of elegance, sensuality and what luxury really means,” the article stated.

Together with visionary venture capitalist Roy Luwolt, Malone has made her brand acutely responsive to the market and focused on walkable heels meant for either enhancing “the rest of you” or “making you more of something you want to be,” she said.

To that end, here’s what a perfect shoe means to her: “The technical engineering of it has to be perfect. The heel needs to be balanced, the last needs to be in the right proportion, [there has to be] enough room for the toes, and that your foot fits really well. Then after that, you have the form. It’s about the line, and where it’s cutting. [Roy] always says I’m very particular about the millimeters because I am particular about the millimeters. If you show three millimeters too much, it pinches the foot; if you show three millimeters too little, you’ve taken all of the sex out of the shoe. So once you have those two, then the beautiful material and hopefully the attitude [should] go with it.”

See brilliant photos and read more about her spring/summer 2015 collection — inspired by “this amazing juxtaposition of silly, sex icon bimbo and sexy assassin who is fully in charge of her own; … she’s one thing to men but another to women. She really controls her own identity and uses [it] as she pleases — as well as her take on creating flats and collaborating with another designer in The Style Hub here.

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Top Photo courtesy of the Wall Street Journal