BankMobile, the first and only bank offering a no fee, purely mobile and tablet banking platform, officially launched phase one with executives from parent company Customers Bank at The Harvard Club of New York on Jan. 14.

With the goals of making banking more effortless, enjoyable and financially empowering, BankMobile is offering checking, savings, lines of credit and joint accounts – with a no-fee structure.

The bank is particularly targeting Millennials, middle class Americans, the underbanked, Gen X and tech-savvy Baby Boomers. BankMobile also provides surcharge-free ATM access, a higher savings rate than the nation’s top four banks, a personal banker and access to a free financial advisor.

“We are thrilled to officially launch BankMobile,” said Luvleen Sidhu, chief strategy and marketing officer. “We are here to revolutionize banking, to help those who have often been victimized by the industry through excessive fees and we will always be a bank built by, and for, the people.”

Sidhu has worked in tandem with her father Jay Sidhu, CEO of Wyomissing-based Customers Bank and BankMobile, as well as Warren Taylor, BankMobile president.

“Innovation has stalled in the banking industry; while the rest of the world is in the digital age, banking remains stagnant,” said Jay Sidhu. “We are here to change this and bring banking to the 21st century. We will ensure our customers feel involved in the progress of this bank and are offering them a truly enjoyable banking experience – different from anything they have experienced before.”

BankMobile will engage in traditional banking through a fully mobile platform.

Links:   www.bankmobile.com