Pure Play QVC Group Tracking Stock Begins Trading On NASDAQ

By

Aclaris Therapeutics

West Chester’s QVC Group announced Oct. 21 QVC is now trading on NASDAQ under the ticker symbols “QVCA” and “QVCB.”

QVC’s parent company Liberty Interactive Corporation has recently realigned Liberty’s businesses to create a pure play multimedia retail tracking stock that will track the performance of QVC, Inc. and Liberty’s approximately 38 percent interest in HSN, Inc., as well as cash and certain liabilities.  The tracking stock group formerly known as the Interactive Group is now known as the QVC Group.

The company says the QVC Group tracking stock allows investors to more closely track QVC’s strong performance, including its leadership in mobile ecommerce and its visionary innovations that provide customers with a seamless, integrated shopping experience across all digital platforms.

“QVC has emerged as a clear leader in the retail space,” said Mike George, president and CEO of QVC. “Our multichannel approach provides an engaging and immersive shopping experience that fosters meaningful relationships and customer loyalty. The QVC tracking stock is a testament to both our progress and future growth potential.”

CNBC reported in February (www.cnbc.com/id/101428116#) QVC hasn’t traded as a separate stock since 1995, when it was acquired by Liberty Interactive. The tracking stock will separate QVC from a group of e-commerce businesses Liberty also owns, including Evite and Backcountry.com.

CNBC reported QVC is a surprisingly resilient business that has kept its customers hooked on shopping from their own couches with popular personalities and effective sales tactics.

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Top photo credit: bfishadow via photopin cc

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