Radiate Athletics Crowdfunding Dream Come True Turns Nightmarish

By

Kenneth Crockett, Jr. (Courtesy of the Wall Street Journal)
Kenneth Crockett, Jr. (Courtesy of the Wall Street Journal)

A $30,000 wish that magically delivered nearly 20 times that amount — $580,000 — to a West Chester entrepreneur last year also dropped enough bigger-than-life problems onto the doorstep of Radiate Athletics co-founder Kenneth Crockett Jr. to make a man pull Radiate’s thermochromic T-shirt over his head.

“Demand crushed our supply capability,” Crockett said in a feature article in Thursday’s Wall Street Journal.

Nearly a year and a half after the money dumped in, a third of the orders from Kickstarter investors still have not been fulfilled.

In addition, Crockett is no longer working with his original manufacturer nor his fellow co-founder, and the Chinese manufacturer he switched to required a “hefty investment in high-pressure dying equipment,” the article stated.

“The whole thing has been a nightmare,” Crockett said.

If he does finish off shipping the remaining orders soon, he’s got an inbox full of social media outrage to contend with.

“There’s a direct relation between how much money you raise over your goal and how late you’re going to deliver,” Wharton School management instructor Ethan Mollick added in the article. “Startups are killed by growth all the time.”

Read more about Crockett’s innovative product and promising start, as well as the factors that contributed to his nightmarish reality in Thursday’s Wall Street Journal here.

Connect With Your Community

Subscribe to stay informed!

"*" indicates required fields

Hidden
VT Yes
This field is for validation purposes and should be left unchanged.
Advertisement
Creative Capital logo