Chester County’s neighborhood grocer, Malvern-based ACME Markets, is celebrating summer with a Coca-Cola partnership that will deliver a refreshing, cool $75 gift card every day to a lucky winner who takes a selfie, posts it with the hashtag #AcmeSelfies to their Instagram or Facebook account, and uploads it to acmemarketsselfies.com.

The Summer of Selfies campaign started Memorial Day and will run through Labor Day.

“We wanted to do something a little different this year around our anniversary,” Vice President of Digital Marketing Karl Meinhardt said in an announcement. “We love it when we can build customer relationships through our brand personality. This program does just that, and we get to have a little fun with it too!”

Read more about ACME Markets’ Summer of Selfies here.