West Chester’s TV shopping network giant QVC, saw its shares rebound five percent after falling to a three-year low of $21.61 after an unexpected drop in women’s clothing sales and higher than expected customer-loan losses this summer, writes Joseph N. DiStefano for Philly.com.

At the same time, Amazon reported improved clothing sales and video marketing to working-age women, causing some analysts to speculate that it is biting into QVC’s market share.

QVC CEO, Michael George, said in his quarterly conference call, that the company saw a deceleration in demand late in the previous quarter. However, he pointed out that according to its surveys, customers are not going to Amazon instead of QVC.  

“The biggest drop was clearly in fashion, which had been the thing that was propelling our business,” he said, comparing the drop to the last recession. “The sales shortfall is with our best customers,” he continued, saying that those are heavy users who can make dozens of QVC purchases monthly.

Most QVC key brands continue to perform well, with Logo, Isaac Mizrahi, Susan Graver, and Denim & Co. all recording increases in sales this year. QVC regulars usually shop at Amazon for pet food, cleaning supplies and similar items, but not for clothing or other home goods. As a result, the company expects to see a recovery in sales later this year.

Read more about the results at Philly.com here, and check out previous VISTA Today coverage of QVC here.