Julie Friedman Bacchini
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In Response to Russian Political Ads, Facebook Tries Transparency
By Julie Friedman Bacchini There has been a lot of coverage about Russian political ads run on Facebook leading up to the 2016 presidential election…
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Maximizing Your Local Search Visibility
By Julie Friedman Bacchini Search Engine Optimization used to be pretty easy – create relevant title tags for web pages and content that used the…
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Digital Advertising Really Can Work for B2B
By Julie Friedman Bacchini There seems to be a bit of a persistent myth out there that digital marketing, pay per click advertising in particular,…
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Do You Know What Your Competitors Are Doing Online?
By Julie Friedman Bacchini Let’s start even more basic than that question – do you know who your online competitors are? SPOILER ALERT: They might…
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LinkedIn’s Cool New Advertising Features
By Julie Friedman Bacchini LinkedIn advertising has taken a big leap forward in recent months, adding features that bring it more inline with the largest…
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Why Do Ads Follow You Around Online?
By Julie Friedman Bacchini Most people these days are aware of ads “following” them around the web. Maybe you looked at some shoes on Zappos…
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Controlling Access To Your Business’s Online Assets
By Julie Friedman Bacchini Tell me if this sounds familiar – you need to access your web site and no one knows where the login…
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Why Doesn’t My Web Site Look Like the Demo Site?
You’ve finally decided to update your web site and have even gotten approval and the funds available to do it – a very exciting time,…
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Is Your Web Site Mobile Friendly?
Have you looked at your web site on your phone lately, or ever? If not, do it now! How does it look? Can you read…
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