West Chester-based Schramm Inc. is looking to drill deeply into the shale oil and gas boom, and it has created a brand new leadership position to help strike the perfect combination of performance and new technology.

The man hired to fill Schramm’s new COO position is veteran business developer Bobby Bryan, a former vice president for National Oilwell Varco, Inc.

“We believe he will be a tremendous asset to our strategy for growth,” Schramm President and CEO Ed Breiner said in a Oil and Gas Investor report. “As innovation continues to extend the shale boom here at home and abroad, demand for advanced modern rigs and technologies are at an all-time high. We welcome Bobby to this pivotal position and look forward to a long and mutually beneficial relationship.”

Bryan has already credited Schramm with “world-class innovations and cutting-edge technologies” that have produced products that are a “true differentiator in shale pad drilling,” according to the article, and looks forward to leading the company in its next phase.

Read more about the new position and additional comments in Oil and Gas Investor here.