Malvern is experiencing a mini-renaissance, with new merchants flocking to King Street and both shoppers and shopkeepers brimming with optimism over the town’s unique charms, writes Caroline O’Halloran for the SAVVY Main Line.
“We don’t want to become another Wayne or Ardmore – they’re bigger than us,” said Eric Rae, President of Malvern King Street Revitalization. “But we do want to realize our full potential.”
Several women-owned businesses recently joined the King Street lineup.
Kristin Elisii and her father-in-law, Paul Elisii, both health and wellness enthusiasts, have opened Beem Light Sauna in Eastside Flats.
“Malvern feels like a Hallmark town,” said Kristin Elisii. “Everyone knows everyone and we love the other small businesses.”
In October, Kirsten Gross moved the Vida Beale Consignment from West Chester to King Street. Meanwhile, a coworking and event space Bask Collective provided a complete makeover to the old Inten U space.
Another newcomer is arriving in February, when The Indie Shelf plans on opening near the Posh Collections boutique.
In addition to retailers, Malvern King Street Revitalization opened its new headquarters on King Street two months ago. The nonprofit has already prepared a new logo along with a tagline for King Street: “Crowned in Culture and Charm.”
Read more about Malvern’s mini-renaissance coming to life in the SAVVY Main Line.
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Editor’s Note: This post first appeared on VISTA Today in December 2024.
