As local malls adapt to shifting consumer habits, the King of Prussia Mall, Plymouth Meeting Mall, and Willow Grove Park Mall exemplify varied approaches to remaining community hubs, writes Kenny Cooper for WHYY.

KOP, among the largest malls in the U.S., continues to reinvent itself. This winter, it debuts CAMP, a family-oriented experiential space offering immersive shows, parties, and workshops. Netflix House, a 100,000-square-foot attraction, is set to replace the old Lord & Taylor site in 2025, enhancing KOP’s appeal as a destination for entertainment beyond shopping. “Shoppers really want connection,” said Todd Putt, KOP’s marketing director. 

Meanwhile, Plymouth Meeting Mall leans on entertainment and dining, a strategy bolstered by PREIT, which owns the property. PREIT has faced financial struggles, including Chapter 11 filings in 2020 and 2023, but CFO Mario Ventresca emphasizes reinvestment as the key to survival.

Willow Grove Park Mall, for its part, welcomed Tilted 10. The indoor entertainment center boasts laser tag, bowling, and mini golf.

Across the region, malls fight to redefine themselves. Food and entertainment emerge as key strategies, creating experiences that online retail can’t replicate. Whether through attractions like CAMP, upscale dining, or nostalgia-driven community ties, the challenge remains: adapt or fade away.

Read more about the new strategy from local malls on WHYY.