GK Elite Designs and Outfits the U.S. Women’s Gymnastics Team for Paris Olympics
GK Elite, a company located right above Chester County in Reading, is responsible for outfitting the U.S. women’s gymnastics team for the 2024 Paris Olympics, reports Christie Ileto for 6ABC.
GK Elite has been making gymnastics leotards and apparel for decades, but this is the first time they have unveiled the leotards before the competition. It takes about two-to-three weeks to craft Olympic-level leotards. That process includes picking the colors, sequins, silhouettes, and more.
The Olympic leotard’s design started 24 months before the start of the games and has had a total of 500 GK Elite employees working on it.
“We were really inspired by the concept of athletes standing on the podium, getting a gold medal, with the American flag draped around them,” said Matt Cowan, Elite Sportswear CEO. Each gymnast gets eight leotards: one for team competition and seven others for the athletes to choose from for their individual event finals.
GK Elite orders have been sky-high since revealing the Olympic designs. For the gymnasts, it’s important for them to look their best as they compete for gold medals and for GK Elite, it’s a chance to showcase their business on an international scale.
Read more about the full Olympic leotard collection and the Olympics at 6ABC.
______
Connect With Your Community
Subscribe to stay informed!
"*" indicates required fields