Philadelphia Eagles star quarterback Jalen Hurts has decided to partner with Radnor’s Lincoln Financial Group, writes Ryan Sharrow for Philadelphia Business Journal.

Hurts, who is entering his eagles fifth season, will promote financial wellness for the life insurance and retirement investment company.

The Lincoln Financial endorsement deal with Hurts includes a partnership between the Lincoln Financial Foundation and the Jalen Hurts Foundation to support nonprofit organizations.

Hurts has been active with the Eagles Autism Foundation and launched the Jalen Hurts Foundation in 2024.

The Foundation’s mission is to strengthen communities by serving, mentoring and advancing youth.

The Lincoln Financial Foundation also wants to build stronger communities using nonprofit partnerships. Its mission is to help people build secure financial futures.

The pact with Hurts is a “natural extension” of Lincoln Financial’s partnership with the Eagles in the last two decades.

Lincoln Financial paid $139.6 million for 20-year naming rights to the Eagles stadium when it opened in 2003.

The deal was extended in 2019 for another 14 years at a cost of $12 million annually, or $167 million total.

Read more about the endorsement deal between Jalen Hurts and Lincoln Financial Group and see what other products he has endorsed in the Philadelphia Business Journal.