“Changes” Might Be the New Theme Song at LinkedIn
Ch-ch-ch-ch-ch-ch-changes. Remember the Changes song that David Bowie sang? Maybe they are singing that tune as the team meeting mantra at LinkedIn.
Frankly, the changes are more rapid than I can even keep up with, but I can tell you who does keep up with them is Kevin Turner. If you want to be in the know, Kevin constantly reports updates that his fan club finds “in the wild.” Ring the bell on his profile so you will be “in the know” when he posts.
What does “in the wild” mean? It means LinkedIn™ does not always announce a change that is about to happen or has happened. Users on the platform are surprised when something new crosses their path that they have never seen before. They find something that’s different “in the wild.”
Kevin is our faithful LinkedIn changes” reporter who kindly gives credit to those who let him know their findings. He constantly posts these findings and adds them to his ongoing newsletter in his Featured section.
As not the norm, LinkedIn™ sent out an email on February 1st announcing some changes about Creator mode. I’m behind a couple of days in emails, so this was brought to my attention by Filiz Aktan-Clark, Ph.D., even though I did get the email.
You can turn Creator Mode on in the Resources section of your profile. That gives you access to Creator tools like LinkedIn Live, LinkedIn Audio, Newsletter, and a Follow link instead of a Connect link. You also could choose five hashtags for what you “talk about.”
People active on LinkedIn got access to Creator Mode, but LinkedIn is opening it up to more than the 18 million members who set it up. There will no longer be a toggle switch to turn Creator Mode on or off, and it will be open to more LinkedIn members.
Instead of the mandated “Follow” button that appeared when you turned Creator Mode on, you will not have the option to keep that or choose “Connect,” which was tucked under the More button for those who had Creator Mode on.
LinkedIn will bump your About section to the top of your profile, so you might want to need to spruce things up. I recommend you read viewing your profile on desktop and mobile and think about how you will re-format your About section if it needs improvement.
The five “talks about” hashtags will magically disappear in February.
And wait … there’s more!
For the Great Careers Groups, I use the #GreatCareersPHL branded hashtag on many of my posts. This customization was an attempt for folks, like me, to use branded hashtags to gain community followers. There may be more changes coming in the world of hashtags on LinkedIn™.
Read a post from Lynnaire Johnston, who shared thoughts about hashtag changes, and read the comments under the post, too.
Then, make some popcorn and enjoy watching while you see these and more changes roll out!
Have you read the previous article, 55 Creative Ideas for Posts for Your LinkedIn™ Profile and Company Page?
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