SCORE Brings November Workshops to the Table for Small Business Owners
SCORE Chester and Delaware Counties has free November SCORE webinars and live presentations to help you maximize your small businesses’ potential.
Online–Why Should Anyone Work for You
Looking for help finding employees who fit your business needs? Discover creative approaches and skillful interviewing techniques in this live webinar on Nov. 28, from 11:30 AM to 1 PM.
Employees are your greatest cost and your most important asset. In today’s labor market, it can be very difficult to find good candidates using traditional methods of recruiting.
Finding people who fit your business needs requires creative approaches and skillful interviewing techniques. This session will discuss these challenges and provide recommendations for finding the best people for your unique business needs:
· Define necessary steps to take prior to hiring activities
· Share ideas on sourcing employees beyond traditional employment ads
· Improve interviewing skills using behavioral-based questions
The workshop will be presented by SCORE volunteer and mentor Catherine Weaver.
She is retired from a career in human resource management and leadership development. She’s been responsible for or supported talent acquisition activities, including recruiting, onboarding, and job skill training in multi-media, healthcare, manufacturing, retail, and distribution environments.
About the Presenter
Catherine Weaver is a SCORE-certified mentor and retired from a Human Resource Management and Leadership Development career. Working in various industries has broadened her experience and expertise in managing the human elements and challenges in business.
In-Person–Finance Basics for New Entrepreneurs
Do you need money to start your new business? Where do you go to find it? Learn about available options for financing your new business at this in-person workshop on Nov. 29, 6 to 7 PM, at the Chester County Library & District Center.
Financing is one of the most important components of starting and maintaining a business. The number one question that most new business owners ask is how and where. This seminar will dive into finance options and creative ways to secure financing for business owners.
About the Presenter
Saneria Henderson, Branch Leader for Truist Financial Corporation, is responsible for managing all aspects of the Branch, including Driving Branch Performance through Leading, Coaching, and Managing Business Development, Small Business Expertise, Development and Strategy.
She also ensures compliance with internal controls, operational procedures, and risk management policies.
The Chester County Library & District Center, Burke Room, is located at 450 Exton Square Parkway in Exton.
Online–How To Create A Marketing Plan For Your Small Business
Learn how to create a marketing plan, define your brand, determine your audience, and find where to advertise in this live webinar Nov. 30 at 1 PM.
Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan!
Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.
In this webinar, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience, and find where to advertise to get a positive return on investment.
A well-executed marketing plan will help you:
- Define your business strengths, weaknesses, opportunities, and threats
- Set goals for marketing your business
- Define your target audience
- Create your Unique Selling Proposition based on competitor analysis
- Measure and Optimize your Marketing Efforts
- Define your brand with proper visuals and messaging
- Determine the tools you will need to execute your marketing plan
Live attendees will receive free business resources and a link to this webinar recording.
Online–Make the Internet Work for You!
Learn strategies for building a viable Internet Marketing Plan for your business with this Nov. 30, 11:30 to 1 PM webinar.
This presentation will discuss the business aspect of Internet marketing, including goal setting and how to structure an Internet marketing campaign for success.
Also included are 6 core internet marketing strategies you can use to drive traffic to your website. The presentation concludes with insights into how artificial intelligence (AI) will be applied to Internet marketing.
Attendees will come away with actionable insights they can use to build a viable Internet Marketing Plan for their business.
About the Presenter
Cary Baskin is the owner of the Marketing Department in Malvern, a website, SEO, and digital marketing agency dedicated to helping clients build their brand, connect with their target market, and generate leads.
Since 2011, his marketing agency has helped solo-preneurs and small and medium-sized businesses leverage the power of the Internet to market their business locally or nationally.
His career spans over 40 years, where he developed and launched many products nationwide as well as global market development in Canada, Europe, SE Asia, and Japan while working for Fortune 100 companies and small local technology companies.
Baskin has an MBA, Masters in Bioengineering a BSEE.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow, and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE small business workshops and webinars.
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