SCORE Brings November Workshops to the Table for Small Business Owners
SCORE Chester and Delaware Counties has free November SCORE webinars and live presentations to help you maximize your small businesses’ potential.
Online–Win Customers With Your Website
Your website has to attract and engage visitors, educate them about your products and services, and convert them into customers. Success begins with a plan!
On Nov. 1, from 11 AM to Noon, learn how to set your website up to win over customers.
This webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will show you the key elements your website needs to succeed.
After the session, you’ll have a better understanding of:
- The critical role your website plays in your online marketing strategy
- The features and tools you’ll need to execute your plan
- How to get everything working together to achieve your goals
- How to set your website up to attract, engage, and convert your ideal customers
Attendees will receive a free website planning workbook.
About the Presenter
Jessica Baldwin is the Co-Founder of Cardsetter, an easy-to-use website platform with custom design and setup included. Baldwin has been helping small businesses launch successful websites for over eight years.
She also spent more than 10 years growing her own successful blog and entertainment website for Billings, MT, Billings365.com. Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.
Online–The Secret Marketing Weapon You Don’t Know How to Use (Psst…It’s Email)
This webinar program, Nov. 2, 10 to 11 AM, will explain the Why, What, and How for effective email marketing.
Many business owners struggle with social media and digital marketing techniques, yet there is a simple and effective marketing vehicle they are already using: Email. Everyone has email and uses email, but email is often overlooked as a marketing tool. This seminar looks at why businesses and organizations should use email to market their products, services, or causes, what tools they need to harness email marketing, and how to use it effectively to reach current customers and inspire them to refer new customers to you.
About the Presenter
Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.
Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. Her clients include small business owners, healthcare professionals, and non-profit groups.
Online–IRS: Tip Reporting and Other Tax Resources
On Nov. 8, from 11:30 AM to 1 PM, take a deep dive into essential tax insights for small business owners and entrepreneurs. Equip yourself with the latest updates, strategies, and trends, all explained by seasoned IRS professionals.
Brought to you by the Internal Revenue Service (IRS), topics explored include:
- Tip Reporting by Employer: Stay on the right side of compliance with guided insights.
- Tip Reporting by Employee: Learn how to navigate employee tip reporting efficiently.
- Gig Economy: A closer look at what the gig economy means for your tax obligations.
About the Presenter
Leslie Chambers
Leslie Chambers is a Senior Stakeholder Liaison with the Internal Revenue Service.
Richard Furlong
Richard Furlong is a Senior Stakeholder Liaison in the Area 2 Stakeholder Liaison office of the Internal Revenue Service Communications & Liaison Division.
Online–Dominate the Market with ChatGPT: Budget-Friendly Marketing In 60 Minutes a Week
Say goodbye to the time-consuming process of trial and error and hello to efficient and effective marketing using the power of ChatGPT.
On Nov. 9, 10 to 11:30 AM, learn how to create compelling social media content, email funnels, advertisement copy, and sales scripts in minutes, without any hassle or creative blocks.
In this highly anticipated presentation, the power of ChatGPT will be unlocked, exploring its immense potential for transforming your small business’s digital marketing.
Whether you’re a solopreneur, a marketing professional, or a small business owner, you’ll discover how to harness AI-driven chatbots to take your marketing efforts to new heights.
Forget about spending hours brainstorming content ideas or struggling with writer’s block. With ChatGPT, you’ll learn how to effortlessly generate engaging social media posts, captivating email funnels, persuasive advertisement copy, and conversion-focused sales scripts in a matter of minutes.
About the Presenter
Ashley Price-Horton Served as a software engineer at JP Morgan Chase Bank for 5 years before advancing to Senior Marketing Strategist at JP Morgan Chase Bank.
Eventually, she moved on and founded her own website design agency. She currently splits her time between her business clients and acting as a Senior Technology Recruiter connecting top-performing cybersecurity and compliance talent with companies.
Price-Horton’s experience encompasses positions from Software Engineer and Marketing Strategist to Advertising Consultant, Researcher, Web Designer, Customer Service Rep, and Executive Assistant.
In-Person–Entrepreneurship. Is It for You?
Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this workshop on Nov. 13, 10 to 11:30 AM at the PA Career Link Chester County office is for you!
Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this workshop is for you!
Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; and some questions to answer.
This presentation is designed to introduce you to various aspects of business ownership to help you answer:
· Do I have the personality to “build my dream business”?
· How do I get started?
· What should I know before “jumping” in?
· Where can I go for support?
About the Presenter
Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines with small entrepreneurs and major distributors for a Fortune 50 company.
Francis is a SCORE volunteer, serving as a Mentor, Presenter, Board Member, and former Chair.
CareerLinks PA Chester County is located at 479 Thomas Jones Way 500 in Exton.
Online–Top IP Mistakes of Startups – and How to Avoid Them
Do you know when and how to protect your startup’s intellectual property? Get questions answered with this free live program on Nov. 14, 11:30 AM to 1 PM.
Do you know how to create an IP strategy on a lean budget?
How to use a lawyer efficiently?
A little bit of foresight and IP knowledge can go a long way to prevent mistakes and help your startup thrive. Come learn about the most common mistakes she sees entrepreneurs make, to be sure to set yourself up to avoid them.
About the Presenter
Cynthia Dahl is the director of the Detkin IP and Technology Legal Clinic at the Penn Carey Law School in Philadelphia, where she and her students help startups protect their IP and create and implement a robust IP strategy.
Online–How to Start and Operate a Small Business
You have come to the right place if you are in the early stages of thinking about starting a small business or even if you have started up your business and realized you missed a few things.
If you are thinking about “becoming your own boss,” this is a chance to get an overview of the things you need to know.
On Nov. 14, 6 to 7:30 PM, join attorney and SCORE presenter Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers, and other related topics (as time permits).
About the Presenter
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square but providing services throughout the Delaware Valley region, Farmer’s practice concentrates on the area of small business transactions, which includes the representation of individuals and business entities, starting, operating, and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses; conflict resolution; and problem-solving.
Presentation Partners
This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.
Online–Grow Your YouTube Channel to Grow Your Business
Video might be the most effective way to attract new customers, but it can also be daunting, especially on YouTube.
On Nov. 15, 10 to 11:30 AM, Brooke Miles of Delaware ShoutOut will share how she went full force into making YouTube videos in the summer of 2020, growing her channel from 12 subscribers to thousands of subscribers and ultimately boosting her revenues.
She’ll also share the biggest surprises and hardest lessons learned, so YOU can put your best foot forward with YOUR journey on YouTube!
Besides knowing what equipment to use and how long videos should be, small business owners REALLY should know about the quality of the video content and customize it for YouTube viewing habits to greatly increase their chances for success.
About the Presenter
Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs take the time and stress out of their social media marketing.
Her company has served hundreds of clients who have reported significant gains in followers, engagement, and traffic to their websites (without breaking a sweat).
Online–How to Gain More Customers with a LinkedIn Company Page
Join this free webinar on Nov. 16, 10 to 11 AM, for a LinkedIn presentation with live demos, so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.
- Need to know how to build your LinkedIn company page?
- Want details on how to create your banner and logo images?
- Understand the differences from your personal profile.
- Learn about special features you can use.
- Need strategies and tips to leverage your company page to:
- Build awareness?
- Gain authority?
- Grow your business?
- Would you love some free analytics?
- Know how to engage your employees?
If so, join us for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.
About the Presenter
Lynne Williams, Ed.D. Candidate is the Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management (employed and self-employed).
She is also a writer of resumes, LinkedIn profiles, LinkedIn company pages, and focuses on keywords, and is working on her doctoral dissertation on the topic of LinkedIn.
Connect on LinkedIn at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.
Online–ChatGPT, AI, and How They Can Help Your Small Business
On Nov. 16, 11:30 to 1 PM, explore how AI and ChatGPT can boost small business creativity and efficiency. Learn how ChatGPT works, its benefits, limitations, and other emerging AI tools.
Artificial Intelligence and ChatGPT, specifically, have rapidly become valuable tools to make small businesses more creative and efficient.
In this free webinar, SCORE mentor and technology expert Charlie Morris will review the current state of the art in AI tools focusing on ChatGPT’s capabilities. He will highlight specific use cases for ChatGPT in the small business environment.
We will discuss:
- How ChatGPT works.
- How can ChatGPT help a small business to be more creative and efficient
- ChatGPT’s limitations and weaknesses.
- Other emerging AI tools and what they will mean for small businesses
About the Presenter
Charlie Morris is a certified mentor with SCORE Bucks County and has held the Technology and Marketing Committee chair position for the chapter since January 2018.
He worked in the technology industry as a software developer and leader focusing on commercial software products for 38 years. He served the last 20 years as Chief Technology Officer in several companies.
Online–Why Should Anyone Work for You
Looking for help finding employees who fit your business needs? Discover creative approaches and skillful interviewing techniques in this live webinar on Nov. 28, from 11:30 AM to 1 PM.
Employees are your greatest cost and your most important asset. In today’s labor market, it can be very difficult to find good candidates using traditional methods of recruiting.
Finding people who fit your business needs requires creative approaches and skillful interviewing techniques. This session will discuss these challenges and provide recommendations for finding the best people for your unique business needs:
· Define necessary steps to take prior to hiring activities
· Share ideas on sourcing employees beyond traditional employment ads
· Improve interviewing skills using behavioral-based questions
The workshop will be presented by SCORE volunteer and mentor Catherine Weaver.
She is retired from a career in human resource management and leadership development. She’s been responsible for or supported talent acquisition activities, including recruiting, onboarding, and job skill training in multi-media, healthcare, manufacturing, retail, and distribution environments.
About the Presenter
Catherine Weaver is a SCORE-certified mentor and retired from a Human Resource Management and Leadership Development career. Working in various industries has broadened her experience and expertise in managing the human elements and challenges in business.
In-Person–Finance Basics for New Entrepreneurs
Do you need money to start your new business? Where do you go to find it? Learn about available options for financing your new business at this in-person workshop on Nov. 29, 6 to 7 PM, at the Chester County Library & District Center.
Financing is one of the most important components of starting and maintaining a business. The number one question that most new business owners ask is how and where. This seminar will dive into finance options and creative ways to secure financing for business owners.
About the Presenter
Saneria Henderson, Branch Leader for Truist Financial Corporation, is responsible for managing all aspects of the Branch, including Driving Branch Performance through Leading, Coaching, and Managing Business Development, Small Business Expertise, Development and Strategy.
She also ensures compliance with internal controls, operational procedures, and risk management policies.
The Chester County Library & District Center, Burke Room, is located at 450 Exton Square Parkway in Exton.
Make the Internet Work for You!
Learn strategies for building a viable Internet Marketing Plan for your business with this Nov. 30, 11:30 to 1 PM webinar.
This presentation will discuss the business aspect of Internet marketing, including goal setting and how to structure an Internet marketing campaign for success.
Also included are 6 core internet marketing strategies you can use to drive traffic to your website. The presentation concludes with insights into how artificial intelligence (AI) will be applied to Internet marketing.
Attendees will come away with actionable insights they can use to build a viable Internet Marketing Plan for their business.
About the Presenter
Cary Baskin is the owner of the Marketing Department in Malvern, a website, SEO, and digital marketing agency dedicated to helping clients build their brand, connect with their target market, and generate leads.
Since 2011, his marketing agency has helped solo-preneurs and small and medium-sized businesses leverage the power of the Internet to market their business locally or nationally.
His career spans over 40 years where he developed and launched many products nationwide as well as global market development in Canada, Europe, SE Asia, and Japan while working for Fortune 100 companies and small local technology companies.
Baskin has an MBA, Masters in Bioengineering a BSEE.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow, and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE small business workshops and webinars.
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