Qurate Retail Group, the owner of West Chester-based QVC and HSN, is looking to attract younger clients through its new live shopping platform named sune, writes Colin Kirkland for MediaPost. 

The fairly new app is currently in beta. It offers entertaining live and pre-recorded videos that aim to help shoppers discover new products and brands. 

“We want to find a way to bring emerging brands, their founders, and their stories together with consumers who care a lot about unique and remarkable products and how their stories are told through influencers and creators,” said Brian Beitler, founder and general manager of sune. 

The new app has been inspired by QVC and HSN, which focus on compelling high-quality video storytelling. 

“Anyone can tell a product story on social platforms, and some people are great at this,” said Beitler. “But when you’re asking me to make a commercial exchange, we recognize that there needs to be a standard of content and delivery presented.” 

That is what made it possible for “our sister companies to become multi-billion dollar businesses: knowing how to use video to tell commercial stories to people,” he added. 

Read more about sune in MediaPost.