SCORE Chester and Delaware Counties has free May SCORE programs, including webinars and workshops to help your small business find its potential.
National Small Business Week Virtual Summit
Registration for the National Small Business Week Virtual Summit is open! This event, hosted by the U.S. Small Business Administration and SCORE, will run May 2-3, 2023.
You’ll be able to access critical federal resources, learn new business strategies, and hear from industry experts.
Attend this free, virtual summit to learn new business strategies, meet other business owners, and chat with industry experts. This 2-day event will include educational sessions, online business resources, and expert speakers.
The Secret Marketing Weapon You Don’t Know How to Use (Psst…It’s Email)
On May 4, from 10 to 11 AM, learn the “why”, “what”, and “how” of email marketing at this online webinar.
Many business owners struggle with social media and digital marketing techniques, yet there is a simple and effective marketing vehicle they are already using: Email.
Everyone has email and uses email, but email is often overlooked as a marketing tool. This seminar looks at why businesses and organizations should use email to market their products, services, or causes, what tools they need to harness email marketing, and how to use it effectively to reach current customers and inspire them to refer new customers to you.
About the Presenter
Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties. Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. Her clients include small business owners, healthcare professionals, and non-profit groups.
Three Key Strategies for Getting the Best Consulting Clients
On May 9, from 10 to 11 AM, get a better understanding of the three basic approaches that every consultant needs to attract the clients they want and who want them.
Have you been creating a weekly newsletter or YouTube videos but all that is happening is you are becoming overwhelmed and stressed out? Maybe you are spending hours posting on social media with limited responses to your posts.
The only result you know is you are not getting the clients you want and need to survive.
If this sounds like you, go back to the basic approaches. There are three basic approaches, often referred to as the active awareness-building strategies, that every consultant should hone: Targeted Outreach, Strategic Networking, and Referrals.
This presentation is for the consultant who has experience and expertise but is overwhelmed when it comes to getting the clients they want. To help explain the three basic approaches, a real-life example is used to explain the three basic approaches.
This presentation discusses:
• Connecting, Getting Know, and Nurturing
• Three Strategic Approaches: Targeted Outreach, Strategic Networking, and Referrals
• Incorporating writing, speaking, and social media
About the Presenter
Laura Burford, is owner of LAD Enterprizes and publisher of Laura’s Consulting Guide.
As a management consultant, she has provided advice to for-profit and non-profit organizations of all sizes, including leading numerous large multi-million-dollar business improvement initiatives and application development and technology infrastructure programs.
In addition to mentoring people in consulting and project management, she is a public speaker, writes articles for trade magazines as well as her own blog, and has a YouTube channel providing Consulting Insights. Author of Project Management for Flat Organizations (2013, J. Ross Publishing, Inc.), it was one of ten 2013 Small Business Book Awards winners.
In Person: Prepped for Growth
On May 10, from 6:30 to 7:30, at the Chester County Library & District Center, learn strategies to position your small business for continued growth moving forward.
This live workshop at 450 Exton Square Parkway in Exton will guide you through marketing and branding foundations that modern companies need to grow.
Reviewing the signature Nolia Roots Method will help attendees understand the importance of growing a brand (not just your company) because it touches all aspects of customer experience and loyalty.
Additionally, attendees will be introduced to practices for scaling their business and positioning it for success including tactical tips and resources addressing how contracts are essential for growing businesses.
Handouts will be provided with key takeaways to supplement the in-person experience and lead companies into their next phase of business.
Seating is limited so register today!
Note: This in-person program will not be recorded or shared after the presentation.
About the Presenters
Shelly Hughes is the Founder & CEO, Nolia Roots and will guide the audience through marketing and branding foundations that modern companies need in order to grow.
She believes a solid foundation and healthy soil (such as understanding your secret sauce) are the keys to success and will leave the business prepped for growth.
Laura DiFrancesco is the Founder & CEO, Dean Street Law and will prepare attendees to scale their business and position it for success by sharing her extensive experience in representing thousands of companies and discussing key topics about the kind of contracts that are most necessary, how to engage with an attorney, and more.
How to Gain Customers with a LinkedIn Company Page
On May 11, from 10 to 11 AM, Join up for LinkedIn live demos so you leave with takeaways and actionable items for any small business.
- Need to know how to build your LinkedIn company page?
- Want details on how to create your banner and logo images?
- Understand the differences from your personal profile.
- Learn about special features you can use.
- Need strategies and tips to leverage your company page to:
- Build awareness?
- Gain authority?
- Grow your business?
- Would you love some free analytics?
- Know how to engage your employees?
If so, join up for a presentation with live demos whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.
About the Presenter
Lynne Williams, Ed.D. Candidate is the Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management (employed and self-employed).
She also is a writer of resumes, Linkedln profiles, Linkedln company pages, and focuses on keywords and is working on her doctoral dissertation on the topic of Linkedln. Connect on Linkedln at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.
In Person: How to Start and Operate a Small Business
On May 16, from 6 to 7:30 PM, at the Chester County Library & District Center join attorney and SCORE presenter, Frank Farmer, in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
The presentation will take place in the Struble Room. The Chester County Library & District Center is located at 450 Exton Square Parkway in Exton.
About the Presenter
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice concentrates on the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.
Win Customers with Your Website
On May 17, from 1 to 2 PM, this webinar will show you the key elements your website needs to attract and engage customers.
How do you set your website up to win over customers? Your website has to attract and engage visitors, educate them about your products and services, and convert them into customers. Success begins with a plan!
This webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will show you the key elements your website needs to succeed.
After the session, you’ll have a better understanding of:
- The critical role your website plays in your online marketing strategy
- The features and tools you’ll need to execute your plan
- How to get everything working together to achieve your goals
- How to set your website up to attract, engage, and convert your ideal customers
Attendees will receive a free website planning workbook.
About the Presenter
Jessica Baldwin is the Co-Founder of Cardsetter, an easy-to-use website platform with custom design and setup included. Baldwin has been helping small businesses launch successful websites for over eight years.
She also spent more than 10 years growing her own successful blog and entertainment website for Billings, MT, Billings365.com.
Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.
Social Media Design with Canva 101
On My 18, from 6:30 to 7:30 PM., discover how you can create eye-catching social media content with Canva.
Learn how easy social media graphic design can be with a live webinar and demo of Canva. The webinar will cover the basics of how to choose social media designs, edit, resize, and more so you can start to create high-quality social media posts.
This webinar is specifically designed for someone with ZERO design skills to help you understand Canva’s done-for-you templates.
About the Presenter
Carly Simon has dedicated over two decades to helping businesses and nonprofits grow their brand, build customer relationships, and increase website and foot traffic through traditional, social, and digital media.
Simon was a Kutztown University Small Business Development Center consultant and trainer for three years. A consumer behavior textbook author, she currently is a Content Marketing Specialist with an international journal publishing company.
Make the Internet Work for YOU!
On May 23, from 6:30 to 7:30 PM., learn strategies for building a viable Internet Marketing Plan for your business.
This presentation will discuss the business aspect of Internet marketing, including goal setting and how to structure an Internet marketing campaign for success. Also included are six core internet marketing strategies you can use to drive traffic to your website.
The presentation concludes with insights into how artificial intelligence (AI) will be applied to Internet marketing.
Attendees will come away with actionable insights they can use to build a viable Internet Marketing Plan for their business.
About the Presenter
Cary Baskin is the owner of the Marketing Department in Malvern, a website, SEO, and digital marketing agency dedicated to helping clients build their brand, connect with their target market and generate leads.
Since 2011, his marketing agency has helped solopreneurs and small and medium-sized businesses leverage the power of the Internet to market their business locally or nationally.
His career spans over 40 years where he developed and launched many products nationwide as well as global market development in Canada, Europe, SE Asia and Japan while working for Fortune 100 companies and small local technology companies. Baskin has an MBA, Masters in Bioengineering a BSEE.
In Person: Leanstack Canvas: Business Plan on a Page
On May 23, from 6:30 to 7:30 PM, at the Chester County Library & District Center, learn how to use the1-page business plan template that helps you deconstruct your idea into its key assumptions.
Leanstack Canvas is a business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.
Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create.
Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.
This live workshop takes place at 450 Exton Square Parkway in Exton.
About the Presenter
John Hess is a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship.
He has more than 25 years of experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies.
Hess is a public speaker and consultant on banking and systems topics as well as a township planning commissioner. He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE new year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).